Ministry of Electronics sends social media platforms advisory on deepfakes


  • The Ministry of Electronics and Information Technology recently informed that it had sent another advisory to social media firms to comply with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
  • The advisory was aimed in getting the social media firms to crack down forcefully on fabricated ‘deepfake’ clips of people which are made with Artificial Intelligence.
  • Initially, a similar advisory was first sent to social media platforms earlier.
  • The advisory mandates that intermediaries should communicate the prohibited content, particularly those which is specified under Rule 3(1)(b) of the IT Rules, precisely and clearly to users.

What is Deepfake?

  • Deepfake in general is a multimedia content which may be an image or a video, in which a person’s face or body is modified to appear as a different person.
  • Initially, Deepfake content was termed as synthetic media in 2014.
  • When it grew in popularity, an anonymous Reddit user in 2017, started to populate such videos into a playlist titled as Deepfake.
  • Typically, they are used to purposefully spread false information or they may have a mal intent behind their use.
  • They can also be designed to harass, intimidate, undermine and demean people.
  • They can also create misinformation and confusion about important issues in the public.
  • Apart from this, deepfake technology can also fuel other unethical actions similar to creating revenge porn in which women are disproportionately harmed.

Government rules and acts to deal with them:

  • According to the Rule 3(2)(b) of the Information Technology Rules, it is the duty of the respective social media platforms to take down any defamatory and mischievous content within 36 hours (or earliest) after filing a complaint.
  • Apart from that, under the Section 66D of the IT Act,  it is informed that those who are responsible for creating such fake videos with impersonation technology like the deepfake by using the computer and other related gadgets, are punishable up to three years of imprisonment and may also pay a fine up to Rs 1 lakh.

The post Ministry of Electronics sends social media platforms advisory on deepfakes appeared first on Vajirao IAS.


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